Welcome to the home of
open hearts and curious minds.

I’m so glad you’re here.

I'm Jamal, the founder of Knowledge Alchemy, where I help experts turn their brilliance into powerful online courses. I believe that creating impactful educational experiences is the key to using our knowledge to empower others and elevate our influence.

Knowledge Alchemy was born from my curious nature and adventurous heart. My academic journey took me through diverse fields like Psychology, International Relations, Communications, Cultural Studies, and Applied Linguistics. My deep interest in language led me to study English language teaching, which soon had me to exotic destinations and life-changing encounters.

After returning to Australia, I became a university instructor and then transitioned into writing online training and designing e-learning for higher education. This path shifted when a divine encounter allowed me to help a visionary transform her expertise into an online course. That moment was a revelation—I found my calling.

Embracing this newfound purpose, I left the higher education sector in 2021 to fully commit to Knowledge Alchemy. I now collaborate with visionaries and purpose-driven entrepreneurs to translate their knowledge into compelling online courses. Drawing on my years as an educator and e-learning designer, I bring a wealth of experience from teaching in three countries and crafting dozens of online courses for top universities and reputable brands.

Hi, I’m Jamal

It all begins with your knowledge. My approach is rooted in my magical skill of extracting your knowledge, distilling it down into its essential components, and then shaping it into an engaging and influential learning journey.

My Approach

1. uncover it

Uncovering your brilliance: Together, we delve deep into your expertise, unearthing the gems of knowledge that define your unique insights and experiences. This foundational step captures the essence of what you have to offer.

2. rEFINE it

Refining your Wisdom: We take your knowledge and distil it into its most impactful elements. By focusing on the core principles and key messages, we ensure your content is clear, concise, and compelling.

3. craft it

Crafting transformational learning: With the distilled knowledge, we craft a structured and engaging course that turns your expertise into an influential learning journey. Each module is designed to educate, inspire, and empower your audience from beginning to end.

What people have to say

  • “Jamal ticked lots of boxes for me. Not only is she knowledgeable and experienced in creating an exceptional online learning experience for your students, she is also an incredibly heart-centred entrepreneur. For this reason her values personally and professionally are right in check, which is super important to me. Jamal is totally in your corner when it comes to understanding your vision, dialling in on your desired outcome, and helping guide you through the steps to bring your desire and vision to life. She’s an awesome person overall, and is super genuine and easy to work with. And…she went way beyond in helping me with my course. Can’t recommend her enough. Five stars!!”

  • “There is so much depth and creativity to how Jamal works. She gives this creativity both structure and boundaries and helps to ground the whole experience. She brought her depth of understanding and ability to support me when we worked together to create my course. Her love for what she does comes through and she brings so much warmth and such a personal touch to the process. I absolutely love everything about this lady! There is never a stone left unturned with Jamal, and she always goes the extra mile to help. She truly is an online course extraordinaire.”

  • “Working with Jamal helped me create a whole course around overwhelm, something that I help almost every client with, and as a result I was able to turn that into a course content, two lead magnets, and mini workshops which I have run a number of times and have been really successul in bringing in new clients. Jamal is absolutely the Knowledge Alchemists! Her passion and purpose to co-create courses that actually create transformation for its participants and are engaging is the expertise you need if you don't just want another course out there and you want your course to be for true impact!”

  • “We wholeheartedly recommend Jamal as a high-touch online course creator. Her unique blend of educational background, e-learning expertise, and personalization stands out. She captures your vision in a highly customized course, reflecting your unique style and knowledge. Instead of a one-size-fits-all approach, she co-creates an engaging learning journey. With Jamal, you're not just creating a course, you're crafting a unique experience for your online students.”